EC Assist

SUMMARY

EC Assist helps you validate or troubleshoot your setup for Google Ads Enhanced Conversions or Enhanced Conversions for Leads. Once you navigate to your website and complete a test conversion or form submit, EC Assist will conduct a diagnosis of your Enhanced Conversions & Enhanced Conversions for Leads setup, detect any issues and provide troubleshooting steps relevant to your website's Google Ads measurement setup. Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. Enhanced conversions for leads relies on a tag to capture first-party data to enable durable, more accurate and higher quality measurement. With enhanced conversions for leads, you can upload deeper lead data back into Google in a durable way, to further drive reporting and optimization insights. EC Assist is meant to be used by advertisers who have already implemented Enhanced Conversions or Enhanced Conversions for Leads and want to either validate their implementation or troubleshoot any errors in the setup. Please note that this is not an official Google product.

The latest version of EC Assist is available on the Chrome web and is currently being used by 6,000 active users. The initial version was launched on 2024-07-09.

HOW TO INSTALL EC Assist FROM A CRX FILE

1. Download EC Assist CRX file
2. NOTE: Sometimes the browser may block downloading / installing CRX file from outside the Chrome Web Store. If so, you may need to download the ZIP file instead
3. In the URL bar, go to chrome://extensions
4. Enable Developer mode

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