EC Assist

SUMMARY

EC Assist helps you implement, validate and troubleshoot Google Ads Enhanced Conversions for Web, Enhanced Conversions for Leads, and GA4 User-Provided data setup on your website.

Once you navigate to your website and complete a test user-journey, EC Assist will conduct a diagnosis of your Google Ads conversions, lead forms and GA4 events, detect any issues with the first party data measurement setup and provide implementation or troubleshooting steps relevant to your website's tagging setup.

Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

EC Assist is meant to be used by advertisers who want to validate or troubleshoot their existing first-party data measurement or require assistance in setting up first-party data measurement through Google Tag Manager or gTag.

The latest version of EC Assist is available on the Chrome web and is currently being used by 9,000 active users. The initial version was launched on 2024-07-09.

HOW TO INSTALL EC Assist FROM A CRX FILE

1. Download EC Assist CRX file
2. NOTE: Sometimes the browser may block downloading / installing CRX file from outside the Chrome Web Store. If so, you may need to download the ZIP file instead
3. In the URL bar, go to chrome://extensions
4. Enable Developer mode

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