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UW Ad Tracker

Help researchers at the University of Washington learn about how ads target you

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Publisher: UW CSE Security & Privacy Lab
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Overview

What is UW Ad Tracker?

Help researchers at the University of Washington learn about how ads target you.

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SUMMARY

This extension is part of a research study from the Paul G. Allen School of Computer Science & Engineering at the University of Washington. We are hoping to learn about how much advertisers pay to show you ads, and how they may be targeting you. As part of the study, you will temporarily install this extension, and browse to 10 websites provided by us.

During the study, our extension will automatically collect the following info:
1. The price the advertiser paid to show you the ad
2. A screenshot of the ad
3. The website the ad appeared on
4. Data about web trackers and analytics on the site

For more info, please visit the study website at https://adsurvey.kadara.cs.washington.edu, or contact the researchers at uwadstudy@cs.washington.edu.

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The latest version of UW Ad Tracker is available on the Chrome web and is currently being used by 9 active users. The initial version was launched on 2021-06-07.

Total Downloads:  0(Downloads from CRX Insider)

HOW TO INSTALL UW Ad Tracker FROM A CRX FILE

  1. Download UW Ad Tracker CRX file
  2. NOTE: Sometimes the browser may block downloading / installing CRX file from outside the Chrome Web Store. If so, you may need to download the ZIP file instead
  3. In the URL bar, go to chrome://extensions
  4. Enable Developer mode
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