SUMMARY

GTM Variable Builder:

This tool makes it easy for you to highlight key parts of a website, such as text, product IDs, prices, or page titles. Simply select the content you're interested in and click on the extension's icon. To check what you've highlighted, head over to the JS console in Google Chrome.

Run the JavaScript code provided by the tool in the console. If it successfully captures your highlighted content, you can then use this in a custom Google Tag Manager variable, or in any other place where you need to submit product information, values, IDs, and so on.

The latest version of GTM Variable Builder is available on the Chrome web and is currently being used by 30,000 active users. The initial version was launched on 2017-06-22.

HOW TO INSTALL GTM Variable Builder FROM A CRX FILE

1. Download GTM Variable Builder CRX file
2. NOTE: Sometimes the browser may block downloading / installing CRX file from outside the Chrome Web Store. If so, you may need to download the ZIP file instead
3. In the URL bar, go to chrome://extensions
4. Enable Developer mode

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