AdAnalyst

SUMMARY

What kind of ads do I receive in Facebook?
What kind of advertisers target me?
What attributes do advertisers use to target me?
What attributes has Facebook inferred about me?
Is my targeting unique?


If you seek answers to the previous questions, then AdAnalyst is for you!

AdAnalyst is a chrome extension that increases transparency in the Facebook Advertising ecosystem. It analyzes the ads you receive in Facebook and shows you what attributes Facebook has inferred about you, what attributes advertisers use to target you, and much much more.

It works silently in the background while you are browsing Facebook without any overhead to your browsing experience.


Warning! If you are using some ad blocker like AdBlock Plus, you need to disable it on Facebook in order to get the most out of AdAnalyst. Also, you need to set your language in Facebook to English (US) or French (France). Currently, we do not support other languages.

The latest version of AdAnalyst is available on the Chrome web and is currently being used by 165 active users. The initial version was launched on 2020-06-17.

HOW TO INSTALL AdAnalyst FROM A CRX FILE

1. Download AdAnalyst CRX file
2. NOTE: Sometimes the browser may block downloading / installing CRX file from outside the Chrome Web Store. If so, you may need to download the ZIP file instead
3. In the URL bar, go to chrome://extensions
4. Enable Developer mode

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